Doctor who is passionate about acupuncture

Doctor who is passionate about acupuncture

Welcome to my blog

Leading acupuncture specialist for facial rejuvenation, pain relief, stress, anxiety, emotion, depression relief, fertility and miscarriage
Based at Kensington and Chelsea at Central London. Qualified as a medical doctor in Western medicine in China with a Medical degree from Beijing, China and a PhD degree from the UK. Many year research and clinical experiences. This blog is for information only.

My Website

My Guest blog articles and Reviews

Guest blog articles

Reviews and articles

Maggie Ju (2014) Current opinion in acupuncture on stroke rehabilitation

The Journal of Chinese Medicine And Acupuncture Volume 21 Issue 2 September 2014 P9

Maggie Ju. (2015) What Part Does Acupuncture Play in IVF?

The Journal of Chinese Medicine And Acupuncture Volume 22 Issue 1 March 2015 P21

Maggie Ju (2020) The Potentiality of COVID-19 Treatment with Chinese Herbal Medicine in the UK

The Journal of Chinese Medicine And Acupuncture Volume 27 Issue 2 November 2020 P9

Tuesday, 11 September 2018

What is IC awareness month? Acupuncture can help reduce bladder pain.

IC awareness is to raise awareness about interstitial cystitis and chronic pelvic pain for patients, providers and the community around the world. 

IC Awareness Month History

According to Barbara Flanigan, the founder of the ICA of America (the original ICA based in San Diego, CA), IC Awareness first began in the early 1980’s as a day in November. After a few years and challenges with the holiday season, it was moved to a day in October and eventually became IC Awareness Week. Ten years ago, Ortho Urology (i.e. Elmiron) managed the entire campaign by using very good marketing companies.

There were two key challenges with that arrangement. IC Awareness Week almost always centered around the promotion of Elmiron. The month of October and the limited media space for health awareness was dominated by the pink breast cancer awareness campaign. About six years ago, Ortho dropped all IC Awareness activities and no other company or non-profit (i.e. ICA) stepped in to develop a campaign. The IC Network stepped in to run the campaign the following year.

The first thing we did was to discuss the timing of the campaign. We all agreed that October was a terrible month for awareness given the market saturation of breast cancer articles and activities. We asked patients to pick a better month and the majority agreed that September was an ideal time to do it! There were fewer health campaigns that month than other months and, with students returning to school, we thought that volunteers would have more time to get involved

The second thing that we did was expand the campaign from a week to a month to create plenty of opportunities for patients to be involved.

You might also be interested in knowing why the color of IC Awareness Month is turquoise/teal. About 15 years ago, we had another patient vote on the internet where about a thousand patients participated. They voted for the turquoise color because it had been used in the majority of IC educational materials up to that point and they wanted it to be consistent. Strangely and without any authorization from an IC group, someone designated a color for IC as dark blue in “official” lists. This has largely been abandoned in favor of the patient vote.

Is IC Awareness Month “official?” Yes, it is. Thousands of patients have been involved over the years. IC Awareness Month is not listed on the national calendar of awareness months because it does not, as yet, have a Presidential Proclamation. We’ve been working on that. However, we have had senate, congressional and state proclamations in past years.

Our Approach To Awareness

IC Awareness Month is modeled after National Women’s Health Week.. Its goal is to empower patients to be active in their local towns and states, as well as through the internet. It’s a “ground up” rather than “top down” approach because it’s impossible for a national organization to understand the challenges facing small communities and states.

We do this by providing useful materials and ideas that that patients can use in their own communities, including:

Press releases that they can send, with their own personal story, to local community papers

Proclamations that they can give to their city council or state & federal representatives to ask that IC Awareness Month be recognized officially. When this happens, it almost always also leads to articles about IC in local and regional papers. They are surprisingly easy to do too!
posters that they can place on local community bulletin boards and their doctors

Fact sheets & Educational Materials about IC that they can distribute

Fundraising for IC research – whether it be a walk or a garage sale, every dollar helps. We do NOT collect any money at the national level. We ask that individuals and groups make direct donations to researchers in their state and/or one of the larger national IC research centers. (Beaumont Hospital).

Patient Contests


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